Perry's Department Store: A Product Development Simulation - Tapa blanda

Regni, Rose J.; Guthrie, Karen M.

 
9781563673771: Perry's Department Store: A Product Development Simulation

Sinopsis

Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.

Instructors, contact your Sales Representative for access to Instructor's Materials.

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Acerca del autor

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

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