Merchandising: Theory, Principles, and Practice - Tapa dura

Kunz, Grace I.

 
9781563673535: Merchandising: Theory, Principles, and Practice
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ISBN 10: 1563673533 ISBN 13: 9781563673535
Editorial: Fairchild Books, 2005

Sinopsis

This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.

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Acerca del autor

Grace I. Kunz is Associate Professor Emerita at the Textiles and Clothing department of Iowa State University. She is a member of the International Textile and Apparel Association, the American Apparel Manufacturers Association, the American Collegiate Retailing Association, Iowa Textile and Apparel Association and Pan-Pacific Business Association. Her teaching and research interests include apparel technology, assortment planning, merchandising, product development and global issues. Her findings have been published in the Journal of Fashion Marketing and Management, Clothing and Textiles Research Journal and Journal of Small Business Strategies, among others.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Fairchild Books
Año de publicación
2005
Idioma
Inglés
ISBN 10 
1563673533
ISBN 13 
9781563673535
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
538
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781563671463: Merchandising: Theory, Principles, and Practice

Edición Destacada

ISBN 10:  1563671468 ISBN 13:  9781563671463
Editorial: Fairchild Books, 1998
Tapa dura