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Retailing Principles: A Global Outlook - Tapa dura

Poloian, Lynda Gamans

 
9781563671920: Retailing Principles: A Global Outlook
Tapa dura
ISBN 10: 1563671921 ISBN 13: 9781563671920
Editorial: Fairchild Books, 2003

Sinopsis

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Lynda Gamans Poloian is Professor of Retailing and Director of the Fashion Merchandising Program at Southern New Hampshire University, where she coordinates the Netherlands Student Exchange. She was the 2000-2002 president of the American Collegiate Retailing Association (ACRA), the educational affiliate of the National Retail Federation. Her industry experience includes retail sales promotion and operation of her own multinational silk accessories business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Fairchild Books
Año de publicación
2003
Idioma
Inglés
ISBN 10 
1563671921
ISBN 13 
9781563671920
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
608
Contacto del fabricante
no disponible
Persona responsable
no disponible