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The Responsive Public Library: How to Develop and Market a Winning Collection - Tapa blanda

Wallace, Karen; Baker, Sharon

 
9781563086489: The Responsive Public Library: How to Develop and Market a Winning Collection
Tapa blanda
ISBN 10: 1563086484 ISBN 13: 9781563086489
Editorial: Libraries Unlimited, 2002

Sinopsis

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library―its collection―the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

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Acerca del autor

SHARON L. BAKER is former Associate Professor, University of Iowa School of Library and Information Science, Iowa City.

KAREN L. WALLACE is Circulation/Reference Librarian, Drake University Law Library in Des Moines, Iowa, and was formerly the Head of Community Services at Des Plaines Public Library, Des Plaines, Illinois.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Libraries Unlimited
Año de publicación
2002
Idioma
Inglés
ISBN 10 
1563086484
ISBN 13 
9781563086489
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
384
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780872879119: The Responsive Public Library Collection: How to Develop and Market it

Edición Destacada

ISBN 10:  0872879119 ISBN 13:  9780872879119
Editorial: Libraries Unlimited Inc, 2005
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