Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally as important. Understanding user requirements is critical to the development of a successful product. Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data ―all in a practical and hands-on way. In addition, each method presented provides different information about the user and their requirements (e.g., functional requirements, information architecture, task flows). The techniques can be used together to form a complete picture of the users’ requirements or they can be used separately to address specific product questions. These techniques have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks. Case studies from industry-leading companies demonstrate each method in action. In addition, readers are provided with the foundation to conduct any usability activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, moderating activities) and to ensure the incorporation of the results into their products.
"Sinopsis" puede pertenecer a otra edición de este libro.
Kathy Baxter is a Staff User Experience Researcher and UX Infrastructure Manager at Google in Mountain View, CA. Her research focus has spanned web search, privacy, advertising, enterprise applications, mobile, and more. Previously, Kathy managed the UX Infrastructure team, which supports research globally across Google including research ethics, participant recruitment, research labs, and the development of research tools. Prior to Google, she worked as a Senior Researcher at eBay and Oracle. She received her Bachelors of Science in Applied Psychology and Masters of Science in Engineering Psychology from the Georgia Institute of Technology.
Catherine Courage is SVP of Customer Experience at Citrix. Her team is focused on driving design thought leadership and execution throughout the company in order to deliver a seamless experience across all products and services. Prior to joining Citrix, Catherine was the Director of User Experience at salesforce.com. She also worked at Oracle as a Principal Usability Engineer and manager of the Customer Design Partners Program. In 2011, she was selected by the Silicon Valley Business Journal as one of Silicon Valley's "40 Under 40" young tech leaders. She holds a Masters of Applied Sciences specializing in Human Factors from the University of Toronto.
"I wish I'd had this book ten years ago; it would have saved me an awful lot of time. It's the kind of eminently practical guide that I really appreciate, and the case studies are excellent. I highly recommend it!"
--Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability
"Courage and Baxter propel the reader to the beating heart of user-centered design with this comprehensive and practical compendium of process, methodology, and cutting-edge thinking."
--Alan Cooper, Founder & Chairman of the Board, Cooper
"Courage and Baxter cover it all, from hard science to ethics to the finest practical details. You'll find a wealth of case studies and instantly accessible answers to sudden questions--"My test subject just refused to be video taped. What do I do?"--along with many valuable techniques that will be new even to seasoned interaction designers and usability professionals, techniques that I began applying immediately in my own work."
--Bruce "Tog" Tognazzini, Principal, Nielsen/Norman Group
Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally as important. Understanding user requirements is critical to the development of a successful product.
Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data all in a practical and hands-on way. In addition, each method presented provides different information about the user and their requirements (e.g., functional requirements, information architecture, task flows). The techniques can be used together to form a complete picture of the users requirements or they can be used separately to address specific product questions. These techniques have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks. Case studies from industry-leading companies demonstrate each method in action. In addition, readers are provided with the foundation to conduct any usability activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, moderating activities) and to ensure the incorporation of the results into their products.
Features:
·Covers all of the significant requirements gathering methods in a readable, practical way
·Presents the foundation readers need to prepare for any requirements gathering activity and ensure that the results are incorporated into their products
·Includes invaluable worksheet and template appendices
·Includes a case study for each method from industry leaders
·Written by experienced authors who teach conference courses on this subject to usability professionals and new product designers alike|"I wish I'd had this book ten years ago; it would have saved me an awful lot of time. It's the kind of eminently practical guide that I really appreciate, and the case studies are excellent. I highly recommend it!"
--Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability
"Courage and Baxter propel the reader to the beating heart of user-centered design with this comprehensive and practical compendium of process, methodology, and cutting-edge thinking."
--Alan Cooper, Founder & Chairman of the Board, Cooper
"Courage and Baxter cover it all, from hard science to ethics to the finest practical details. You'll find a wealth of case studies and instantly accessible answers to sudden questions--"My test subject just refused to be video taped. What do I do?"--along with many valuable techniques that will be new even to seasoned interaction designers and usability professionals, techniques that I began applying immediately in my own work."
--Bruce "Tog" Tognazzini, Principal, Nielsen/Norman Group
Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally as important. Understanding user requirements is critical to the development of a successful product.
Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data all in a practical and hands-on way. In addition, each method presented provides different information about the user and their requirements (e.g., functional requirements, information architecture, task flows). The techniques can be used together to form a complete picture of the users requirements or they can be used separately to address specific product questions. These techniques have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks. Case studies from industry-leading companies demonstrate each method in action. In addition, readers are provided with the foundation to conduct any usability activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, moderating activities) and to ensure the incorporation of the results into their products.
Features:
·Covers all of the significant requirements gathering methods in a readable, practical way
·Presents the foundation readers need to prepare for any requirements gathering activity and ensure that the results are incorporated into their products
·Includes invaluable worksheet and template appendices
·Includes a case study for each method from industry leaders
·Written by experienced authors who teach conference courses on this subject to usability professionals and new product designers alike
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 14,90 gastos de envío desde Alemania a España
Destinos, gastos y plazos de envíoEUR 25,89 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoLibrería: Buchpark, Trebbin, Alemania
Condición: Sehr gut. Zustand: Sehr gut | Seiten: 704 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 1674500/2
Cantidad disponible: 11 disponibles
Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781558609358
Cantidad disponible: 1 disponibles
Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Understanding Your Users: A Practical Guide to User Requirements Methods Tools and Techniques (Interactive Technologies) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781558609358
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.38. Nº de ref. del artículo: G1558609350I3N00
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.38. Nº de ref. del artículo: G1558609350I5N00
Cantidad disponible: 1 disponibles
Librería: Book Dispensary, Concord, ON, Canada
Soft cover. Condición: Very Good. VERY GOOD softcover, no marks in text, uncreased spine, clean exterior; a gently used copy. Book. Nº de ref. del artículo: 143184
Cantidad disponible: 1 disponibles
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00077724371
Cantidad disponible: 1 disponibles
Librería: Toscana Books, AUSTIN, TX, Estados Unidos de America
Paperback. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned1558609350
Cantidad disponible: 1 disponibles
Librería: DeckleEdge LLC, Albuquerque, NM, Estados Unidos de America
Condición: New. Nº de ref. del artículo: Shelfdream1558609350
Cantidad disponible: 1 disponibles
Librería: Goodwill of Silicon Valley, SAN JOSE, CA, Estados Unidos de America
Condición: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Nº de ref. del artículo: GWSVV.1558609350.G
Cantidad disponible: 1 disponibles