Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) - Tapa blanda

Fogg, B. J.

9781558606432: Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Tapa blanda

ISBN 10: 1558606432 ISBN 13: 9781558606432

Editorial: Morgan Kaufmann Publishers Inc., 2002

Ver todas las copias de esta edici�n del ISBN

14 Usado

De EUR 10,90

24 Nuevo

De EUR 54,63

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

"Sinopsis" puede pertenecer a otra edici�n de este libro.

Acerca del autor

B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.

De la contraportada

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers anyone who wants to leverage or simply understand the persuasive power of interactive technology will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.|Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers anyone who wants to leverage or simply understand the persuasive power of interactive technology will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Editorial: Morgan Kaufmann Publishers Inc.
A�o de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 1558606432
ISBN 13: 9781558606432
Encuadernaci�n: Tapa blanda
N�mero de p�ginas: 312
Contacto del fabricante: no disponible
Persona responsable: no disponible

Comprar usado

Condici�n: Regular

Readable copy. Pages may have considerable...

Ver este art�culo

EUR 10,90

Convertir moneda

EUR 9,66 gastos de env�o desde Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

A�adir al carrito

Comprar nuevo

Ver este art�culo

EUR 54,63

Convertir moneda

EUR 4,26 gastos de env�o desde Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

A�adir al carrito

Otras ediciones populares con el mismo t�tulo

9780613915823: Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies)

Edici�n Destacada

ISBN 10: 0613915828 ISBN 13: 9780613915823
Editorial: Tandem Library, 2002
Tapa dura

Resultados de la b�squeda para Persuasive Technology: Using Computers to Change What...

Imagen de archivo

Persuasive Technology: Using Computers to Change What We Think and Do

Fogg, B. J.

Publicado por Morgan Kaufmann Publishers, 2002

ISBN 10: 1558606432 ISBN 13: 9781558606432

Antiguo o usado Paperback

Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Paperback. Condici�n: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.51. N� de ref. del art�culo: G1558606432I5N00

Contactar al vendedor

Comprar usado

EUR 10,90

Convertir moneda

Gastos de env�o: EUR 9,66

De Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Fogg, B.J.

Publicado por Morgan Kaufmann, 2002

ISBN 10: 1558606432 ISBN 13: 9781558606432

Antiguo o usado Tapa blanda

Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N� de ref. del art�culo: Z1-F-020-02406

Contactar al vendedor

Comprar usado

EUR 19,17

Convertir moneda

Gastos de env�o: EUR 4,53

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen del vendedor

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Fogg, B.J.

Publicado por Morgan Kaufmann, 2002

ISBN 10: 1558606432 ISBN 13: 9781558606432

Antiguo o usado Tapa blanda

Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N� de ref. del art�culo: wbs3725561812

Contactar al vendedor

Comprar usado

EUR 17,02

Convertir moneda

Gastos de env�o: EUR 8,52

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Persuasive Technology: Using Computers to Change What We Think and Do

Fogg, B.J.

Publicado por Morgan Kaufmann, 2003

ISBN 10: 1558606432 ISBN 13: 9781558606432

Antiguo o usado Tapa blanda

Librería: Anybook.com, Lincoln, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781558606432. N� de ref. del art�culo: 5757480

Contactar al vendedor

Comprar usado

EUR 24,21

Convertir moneda

Gastos de env�o: EUR 10,44

De Reino Unido a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 1 disponibles

A�adir al carrito

Imagen de archivo

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Fogg, B.J.

Publicado por Morgan Kaufmann, 2002

ISBN 10: 1558606432 ISBN 13: 9781558606432

Antiguo o usado Tapa blanda

Librería: SecondSale, Montgomery, IL, Estados Unidos de America

Calificaci�n del vendedor: 4 de 5 estrellas

Condici�n: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N� de ref. del art�culo: 00088997068

Contactar al vendedor

Comprar usado

EUR 11,21

Convertir moneda

Gastos de env�o: EUR 29,82

De Estados Unidos de America a Espa�a

Destinos, gastos y plazos de env�o

Cantidad disponible: 3 disponibles

A�adir al carrito

Imagen del vendedor

Persuasive Technology : Using Computers to Change What We Think and Do

Fogg, B. J.; Card, Stuart (EDT); Grudin, Jonathan (EDT); Nielsen, Jakob (EDT); Linton, Mark (EDT); Skelly, Tim (EDT)

Publicado por Morgan Kaufmann, 2002

ISBN 10: 1558606432 ISBN 13: 9781558606432

Antiguo o usado Tapa blanda

Librería: GreatBookPricesUK, Woodford Green, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N� de ref. del art�culo: 1044785-5

Contactar al vendedor