The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database - Tapa dura

Hughes, Arthur

 
9781557388933: The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Tapa dura
ISBN 10: 1557388938 ISBN 13: 9781557388933
Editorial: McGraw-Hill Education, 1995

Sinopsis

The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

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Acerca del autor

Arthur Hughes is Executive Vice President of ACS, Inc., a database marketing company in Reston, Virginia. He has been designing and maintaining marketing databases for Fortune 500 companies and others for more than a dozen years. He has taught economics at the University of Maryland for 32 years, and lectures in the U.S., Canada, Europe, Latin America, and Asia on marketing. He is a frequent contributor to various publications including Direct, DM News, Target Marketing, Marketing Tools, Direct Marketing and The Internatioanl Journal of Database Marketing. He lectures at more than two dozen marketing conferences yearly in the U.S., Canada, Japan, Australia, Brazil, Malaysia, and Portugal. He was a key developer of RFM for Windows, a software product for advanced marketing to customers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education
Año de publicación
1995
Idioma
Inglés
ISBN 10 
1557388938
ISBN 13 
9781557388933
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
550
Contacto del fabricante
no disponible
Persona responsable
no disponible