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The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market - Tapa dura

Wendel, Charles B.

 
9781557387189: The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market
Tapa dura
ISBN 10: 1557387184 ISBN 13: 9781557387189
Editorial: McGraw-Hill Inc.,US, 1994

Sinopsis

This book examines the opportunities and changes in the market, pointing out the need to redefine the role of the relationship banker, build the customer franchise, and support growth through a renewed marketing and customer support infrastructure. A multi-faceted resource drawing on the author's extensive financial consulting experience with small business and middle market-related issues, The Middle Market presents an action plan for change that results in energized, sales-focused commercial bankers, increased productivity and efficiency, and enhanced customer service-all of which can be achieved through near-tern improvements and a lower overall cost base. The Middle Market will help bankers rethink their approach to this important market and provide them with a pathway for winning the competitive wars.

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Reseña del editor

This book examines the opportunities and changes in the market, pointing out the need to redefine the role of the relationship banker, build the customer franchise, and support growth through a renewed marketing and customer support infrastructure. A multi-faceted resource drawing on the author's extensive financial consulting experience with small business and middle market-related issues, The Middle Market presents an action plan for change that results in energized, sales-focused commercial bankers, increased productivity and efficiency, and enhanced customer service-all of which can be achieved through near-tern improvements and a lower overall cost base. The Middle Market will help bankers rethink their approach to this important market and provide them with a pathway for winning the competitive wars.

Biografía del autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Inc.,US
Año de publicación
1994
Idioma
Inglés
ISBN 10 
1557387184
ISBN 13 
9781557387189
Encuadernación
Tapa dura
Número de páginas
250
Contacto del fabricante
no disponible
Persona responsable
no disponible