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Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service - Tapa dura

Ott, Richard

 
9781556235603: Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service

Sinopsis

Discusses the psychology of demand, tells how to avoid wasting marketing money, and includes advice on improving the effectiveness of advertising

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Reseña del editor

200,000 advertising and marketing professionals, and countless others in sales, are constantly searching for new ways to stimulate demand for their products or services. In a technique-oriented style, Ott shows marketers how to set the stage for success, create demand, and sustain it.

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