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Designing Interpretive Signs: Principles in Practice (Applied Communications) - Tapa blanda

Ballantyne, Roy; Hughes, Karen; Moscardo, Gianna

 
9781555915506: Designing Interpretive Signs: Principles in Practice (Applied Communications)
Tapa blanda
ISBN 10: 1555915507 ISBN 13: 9781555915506
Editorial: Fulcrum Inc.,US, 2007

Sinopsis

A guide to creating helpful, user-friendly signs for visitors.

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Acerca del autor

Professor Roy Ballantyne holds the position of research director in the University of Queensland's School of Tourism, and has an international reputation as a leading researcher in interpretation and environmental education. Karen Hughes is currently a senior research assistant in the University of Queensland's School of Tourism. She holds a master's degree in tourism, has lectured in the areas of interpretation, environmental impacts, cultural tourism, and ecotourism, and has recently commenced her PhD research. Gianna Moscardo is currently an associate professor at James Cook University's School of Business where she teaches tourism, sustainability, and persuasive communication in the MBA program. Previously, she worked in a research center managing and leading projects in interpretation evaluation, understanding tourist experiences, and managing human impacts in heritage environments.

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Editorial
Fulcrum Inc.,US
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1555915507
ISBN 13 
9781555915506
Encuadernación
Tapa blanda
Número de páginas
152
Contacto del fabricante
no disponible
Persona responsable
no disponible