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Library Public Relations, Promotions and Communications: A How-to-do-it Manual: No. 75 (How-to-do-it Manuals) - Tapa blanda
Sinopsis
The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: ""Positioning Libraries in the 21st Century""; ""Brand-building for Libraries""; ""Using Technology as a PR Tool""; ""Creative Effective Web Communications""; and ""Planning for Crisis Communications."" Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
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Críticas
"Some librarians might compare mounting a public relations campaign with climbing Mount Everest. To the rescue comes Lisa Wolfe."
Reseña del editor
The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
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Library Public Relations, Promotions, and Communications : A How-to-Do-It Manual
Publicado por
Neal-Schuman Publishers, Incorporated, 2005
ISBN 10: 1555704719
ISBN 13: 9781555704711
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Very Good. 2nd. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 2680384-6
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Imagen de archivo
Library Public Relations, Promotions, and Communications : A How-to-Do-It Manual
Publicado por
Neal-Schuman Publishers, Incorporated, 2005
ISBN 10: 1555704719
ISBN 13: 9781555704711
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 2680383-6
Cantidad disponible: 1 disponibles
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Library Public Relations, Promotions, and Communications
Publicado por
Neal-Schuman Publishers, 2005
ISBN 10: 1555704719
ISBN 13: 9781555704711
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.1. Nº de ref. del artículo: G1555704719I4N10
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Library Public Relations, Promotions, And Communications (How to Do It Manuals for Librarians) (How-To-Do-It Manuals (Paperback))
Publicado por
Neal-Schuman Publishers, 2005
ISBN 10: 1555704719
ISBN 13: 9781555704711
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Librería: GoldBooks, Denver, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: new. Nº de ref. del artículo: 77P37_87_1555704719
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