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Making the Case for Your Library: No. 104 (How-to-do-it Manuals) - Tapa blanda

Reed, Sally Gardner

 
9781555703998: Making the Case for Your Library: No. 104 (How-to-do-it Manuals)
Tapa blanda
ISBN 10: 1555703992 ISBN 13: 9781555703998
Editorial: Association of College & Research Libraries, 2000

Sinopsis

This practical guide is designed for library directors, staff, trustees and supporters who want to assertively advocate for, promote, defend and ensure funding for their libraries. All the basics for planning, targeting and implementing advocacy campaigns that work are covered.

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Reseña del editor

This practical guide is designed for library directors, staff, trustees and supporters who want to assertively advocate for, promote, defend and ensure funding for their libraries. All the basics for planning, targeting and implementing advocacy campaigns that work are covered.

Reseña del editor

Political power is a necessary ingredient for library success in the 21st century. In this rapidly changing environment, libraries must be seen as the central entity for providing access to the full spectrum of information, knowledge, ideas, programs, and services that support individual learning and intellectual growth. This practical how-to is specially designed for library directors, staff, trustees, and supporters who want to assertively advocate for, promote, defend, and ensure funding for their libraries. Noted advocate Reed takes you step-by-step through the process of how to create, develop, utilize, and share a powerful message. She covers all the basics for planning, targeting, and implementing advocacy campaigns that work: negotiating with the media (print and electronic), interviews and questions, editorials and op-ed pieces, public service announcements, presentations, graphics, and much more. Actual examples of newsletters, editorials, PSA scripts, promotional materials, annual reports, and petitions are included. Here is the book you need to meet the challenge of turning your library's passive support into active advocacy.

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Editorial
Association of College & Research Libraries
Año de publicación
2000
Idioma
Inglés
ISBN 10 
1555703992
ISBN 13 
9781555703998
Encuadernación
Tapa blanda
Número de páginas
200
Contacto del fabricante
no disponible
Persona responsable
no disponible