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Communication for Health and Behavior Change: A Developing Country Perspective (The Jossey-Bass health series) - Tapa dura
Sinopsis
Health Communication in Developing Countries
A Publication of Healthcom Project, Academy for Educational Development, and the U.S. Agency for International Development
This study details a practical, five-step model for communication that promotes change in existing behaviors and supports the good health practices essential for child survival in developing countries. Learn how to apply basic behavioral principles and techniques to understand how a given population supports or inhibits sound health practices; to identify where change is most needed and feasible; and to select appropriate channels for communication.
Based on a twelve-year, twenty-country project funded by the U.S. Agency for International Development.
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Acerca del autor
JUDITH A. GRAEFF is senior program officer for the HealthCom project at the Academy for Educational Development. JOHN P. ELDER is a professor in the Graduate School of Public Health at San Diego State University. ELIZABETH MILLS BOOTH Elizabeth Mills Booth is a health communicaation and social marketing specialist and is a consultant to the Academy for Educational Development.
De la contraportada
Based on the work of HealthCom, a twelve-year, twenty-country study of health care in developing countries, this book provides a practical, five-step model for promoting change in existing behaviors and supporting essential good health practices.
De la solapa interior
Millions of children die of preventable diseases every year. Tragically, much of this suffering and death could be prevented with the appropriate use of simple health technologies and practices. Yet major efforts to educate the public and build basic health care infrastructures are hampered by illiteracy and cultural and language barriers which rAnder health communications ineffective.Based on the pioneering work of HealthCom, a twelve-year, twenty-country project funded by the U.S. Agency for International Development, this book provides a practical, five-step model for communication that promotes change in existing behaviors and that supports the good health practices essential for developing countries.By applying behavior analysis theory to the communication process, the authors reveal how understanding social and environmental contexts can significantly aid health communicators in developing effective communication strategies. They demonstrate how to use basic behavioral principles and techniques to determine the perceptions, needs, and values of a given population that support or inhibit sound health practices; to identify where change in most needed and feasible; and to select the most appropriate channels for communication.
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Communication for Health and Behavior Change: A Developing Country Perspective (JOSSEY BASS/AHA PRESS SERIES)
Publicado por
Jossey-Bass, 1993
ISBN 10: 1555425852
ISBN 13: 9781555425852
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: L13F-03292
Cantidad disponible: 1 disponibles
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Communication for Health and Behavior Change: A Developing Country Perspective (JOSSEY BASS/AHA PRESS SERIES)
Publicado por
Jossey-Bass, 1993
ISBN 10: 1555425852
ISBN 13: 9781555425852
Antiguo o usado
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G1555425852I4N01
Cantidad disponible: 1 disponibles
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Communication for Health and Behavior Change: A Developing Country Perspective (JOSSEY BASS/AHA PRESS SERIES)
Publicado por
Jossey-Bass, 1993
ISBN 10: 1555425852
ISBN 13: 9781555425852
Antiguo o usado
Tapa dura
Original o primera edición
Librería: The Maryland Book Bank, Baltimore, MD, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
hardcover. Condición: Very Good. First Edition. Used - Very Good. Nº de ref. del artículo: 4-K-4-0552
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Communication for Health and Behavior Change: A Developing Country Perspective
Publicado por
Jossey-Bass, San Francisco, CA, 1993
ISBN 10: 1555425852
ISBN 13: 9781555425852
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Librería: 2Vbooks, Derwood, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hard cover. Condición: Fine in fine dust jacket. Sewn binding. Cloth over boards. 204 p. Jossey-Bass Health. Audience: General/trade. Clean, tight pages. No bent corners. HC 255. Nº de ref. del artículo: Alibris.0034262
Cantidad disponible: 1 disponibles
Imagen de archivo
Communication for Health and Behavior Change: A Developing Country Perspective (JOSSEY BASS/AHA PRESS SERIES)
Publicado por
Jossey-Bass, 1993
ISBN 10: 1555425852
ISBN 13: 9781555425852
Antiguo o usado
Tapa dura
Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Nº de ref. del artículo: Abebooks372854
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