Service Management Effectiveness: Balancing Strategy, Organization and Human Resources, Operations and Marketing (Jossey Bass Business & Management Series) - Tapa dura
Sinopsis
Provides a comprehensive model for managing the service business, from strategy development through productivity measurement. Shows managers how to respond to the unique demands the service orientation places on each of the four main management functions: strategy, organization and human resources planning, operations management, and marketing. Defines the role of each functional area in contributing to service quality and making sure service quality is apparent to customers. Shows how to achieve the level of coordination between functions that is necessary in an organization where employees from many departments have direct contact with customers. Case examples include IBM, Federal Express, Humana, McDonalds, and American Airlines.
"Sinopsis" puede pertenecer a otra edición de este libro.
De la contraportada
A comprehensive model for managing a service business. Shows how to achieve the level of coordination required in an organization where employees from many departments have direct customer contact.
De la solapa interior
A comprehensive model for managing a service business. Shows how to achieve the level of coordination required in an organization where employees from many departments have direct customer contact.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Service Management Effectiveness: Balancing Strategy,...
Imagen de archivo
Service Management Effectiveness: Balancing Strategy, Organization and Human Resources, Operations, and Marketing (Jossey Bass Business & Management Series)
Librería: SHIMEDIA, Brooklyn, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Satisfaction Guaranteed or your money back. Nº de ref. del artículo: 1555422225
Comprar nuevo
EUR 89,85
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles