Business Communication: Rhetorical Situations - Tapa blanda

Graves, Heather; Graves, Roger

 
9781554815005: Business Communication: Rhetorical Situations
Tapa blanda
ISBN 10: 1554815002 ISBN 13: 9781554815005
Editorial: Broadview Press Ltd, 2021

Sinopsis

Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century―lectures, quizzes, and exams―have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students.

Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Heather Graves and Roger Graves are Professors Emeriti of English at the University of Alberta.

De la contraportada

Business and professional communication takes place in dynamic, ever-changing contexts. How can we best help students prepare to communicate in such a challenging environment? The traditional pedagogies of the twentieth century in-class lectures, printed quizzes, and timed exams have not kept up with new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students.

How is this book different? Each chapter has two or three brief business case-like stories which the authors call rhetorical situations that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These narratives present problems to students that are drawn from real-life communication situations, and they invite students to think through a communication situation and take action.

After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central, and collaboration and creativity are encouraged.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Broadview Press Ltd
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1554815002
ISBN 13 
9781554815005
Encuadernación
Tapa blanda
Número de páginas
360
Contacto del fabricante
no disponible
Persona responsable
no disponible