Business and Professional Writing: A Basic Guide - Second Canadian Edition: A Basic Guide, Canadian Edition - Tapa blanda

MacRae, Paul

 
9781554814725: Business and Professional Writing: A Basic Guide - Second Canadian Edition: A Basic Guide, Canadian Edition
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ISBN 10: 1554814723 ISBN 13: 9781554814725
Editorial: Broadview Press Ltd, 2019

Sinopsis

Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes.

KEY FEATURES:

  • Very concise―points are made as briefly and directly as possible
  • Tone is friendly and encouraging rather than formal or academic
  • Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing
  • Readable layout, with many concrete examples, instructive images, and helpful tips throughout

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Paul MacRae is an instructor of business and professional writing at the University of Victoria.

De la contraportada

Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included.

Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Broadview Press Ltd
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1554814723
ISBN 13 
9781554814725
Encuadernación
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Número de edición
2
Número de páginas
432
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781554814718: Business and Professional Writing: A Basic Guide - Second Edition

Edición Destacada

ISBN 10:  1554814715 ISBN 13:  9781554814718
Editorial: Broadview Press Ltd, 2019
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