The Money Machine: How the Mutual Fund Industry Works-And How to Make It Work for You - Tapa dura

Stoffman, Daniel

 
9781551990521: The Money Machine: How the Mutual Fund Industry Works-And How to Make It Work for You

Sinopsis

Book by Stoffman Daniel

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<b>Daniel Stoffman</b>, co-author of the bestsellers <i>Boom Bust & Echo</i> and <i>Boom Bust & Echo 2000</i>, is also an award-winning journalist who has written on business, politics, and social issues for several major Canadian publications, including <i>Report on Business Magazine</i>, <i>Saturday Night</i>, the <i>Financial Post</i>, and <i>Toronto Life</i>.

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st for the National Post Business Book Award</b><br><br>An entertaining dissection of a huge and important but almost invisible industry. <br><br>Daniel Stoffman became intrigued by the mutual fund industry while writing <i>Boom Bust & Echo</i> with David K. Foot. The stock markets, driven by baby boomers saving for their retirement, were enjoying an extended bull run. Mutual funds – which few people had even heard of in the 1960s – were becoming the investment vehicle of choice for Canadians. <br><br>Stoffman’s first surprise was that the fund companies – Fidelity and Altamira, Investors Group and Trimark, AIC and Mackenzie – see themselves not as financial institutions but as manufacturers of products. These products are marketed to consumers, just like soft drinks or automobiles or razor blades. The most successful companies aren’t those that provide the best returns on clients’ investments, they’re the ones that most ef

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9781551990866: The Money Machine: How the Mutual Fund Industry Works - and How to Make it Work for You

Edición Destacada

ISBN 10:  1551990865 ISBN 13:  9781551990866
Editorial: McClelland & Stewart Inc., 2001
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