Do Your Thing: Lessons from Banking’s Biggest Digital Transformation - Tapa blanda

Hamers, Ralph

 
9781544552026: Do Your Thing: Lessons from Banking’s Biggest Digital Transformation

Sinopsis

When institutions reinvent themselves, the hardest work happens behind closed doors—this book opens them.

In an era of relentless technological disruption accelerated by AI, corporate leaders face a daunting challenge: how to remain competitive while upholding purpose, culture, and identity.

Former CEO of ING and UBS Ralph Hamers understands this challenge well. Assuming leadership of ING in 2013, Ralph focused its strategy on reinvention—a resurrection driven through purpose, customer focus, and innovation. In Do Your Thing, Ralph describes the ING journey and distills practical lessons for leaders charged with driving transformational change. Featuring firsthand experience and compelling storytelling, this road map shows how to elevate your business by aligning purpose, strategy, culture, leadership, brand, and innovation.

True transformation requires CEO-level ownership and maintaining consistency. Discover how to assess long-term industry shifts, deal with AI and beyond, execute immediate priorities, and drive meaningful, lasting transformation with this exclusive inside-look at corporate evolution.

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Acerca del autor

Ralph Hamers is the former CEO of ING and UBS and a corporate advisor, tech investor, and board chair. At ING, he completed the bank's post-crisis restructuring and transformed ING into a leading digital primary bank in Europe. During this period, ING achieved accelerated primary customer growth, one of the lowest cost-to-income ratios in European banking, and was recognized with Global Finance's Best Bank of the World award. As CEO of UBS, Ralph launched the One UBS strategy and played a central role in the rescue of Credit Suisse.

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Otras ediciones populares con el mismo título

9781544552033: Do Your Thing: Lessons from Banking's Biggest Digital Transformation

Edición Destacada

ISBN 10:  1544552033 ISBN 13:  9781544552033
Editorial: Lioncrest Publishing, 2026
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