Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit - Tapa blanda

Li, Mengying; Kumar, Joe; Sun, Yuzheng

 
9781544549828: Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit
Tapa blanda
ISBN 10: 1544549822 ISBN 13: 9781544549828
Editorial: Statsig, 2025

Sinopsis

A go-to guide for product and business growth.

While growth is key for survival in the tech world, training is minimal—sometimes even nonexistent—for leveraging data analytics. This book changes that.

In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You’ll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Mengying Li is a data science and growth strategist who leads data strategy and drives Product-Led Growth (PLG) at Braintrust. She has held impactful data and growth roles at Notion, MotherDuck, Meta, and Microsoft, driving key initiatives to accelerate product and growth outcomes. Mengying advises early-stage startups as an angel investor and scout for Andreessen Horowitz (a16z), supporting founders on their growth journeys.

Joe Kumar is a senior staff data engineer at Meta with over ten years of experience transforming complex data into strategic insights. He has authored comprehensive playbooks on product analytics, product-market fit, and growth analytics, driving impact across priority products. Joe shapes Meta's analytical landscape by scaling these playbooks through tooling, automation, and innovative data practices.

Yuzheng Sun, PhD, is a staff data scientist at Statsig.com. He drives best practices in product growth and experimentation, drawing on experience from Tencent, Meta, and Amazon. With over 300,000 online followers and over 200 prominent podcast guests, Yuzheng stands out as a leading voice in data and growth.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Statsig
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1544549822
ISBN 13 
9781544549828
Encuadernación
Tapa blanda
Número de páginas
254
Contacto del fabricante
Manufactured by Amazon on behalf of the author
https://www.amazon.es/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburgo

Otras ediciones populares con el mismo título

9781544549835: Growth Data Analytics Playbook: The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit

Edición Destacada

ISBN 10:  1544549830 ISBN 13:  9781544549835
Editorial: Statsig, 2025
Tapa dura