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Advolution: How to Build a Systematic, Self-Improving, and Future-Proof Digital Marketing Program - Tapa dura

Lincoln, John

 
9781544535029: Advolution: How to Build a Systematic, Self-Improving, and Future-Proof Digital Marketing Program
Tapa dura
ISBN 10: 1544535023 ISBN 13: 9781544535029
Editorial: Lioncrest Publishing, 2022

Sinopsis

The future of the web comes down to two things: who can put the best digital marketing strategy in place and who can convert the most traffic for less.


The tools, practices, and laws surrounding digital marketing are constantly changing. Some companies have learned to navigate this complex web legally, ethically, and effectively-but many have not.


Advolution offers a conceptual framework for successful online advertising based on tested practices compiled over thousands of advertising campaigns. Digital marketing expert John Lincoln helps you to develop an executive-level knowledge of how to approach digital marketing and teaches you how to identify and avoid the most common pitfalls that marketers face today.


Learn where the advertising industry is headed and the hot-button issues surrounding it, as well as the mindsets and practices necessary for advertising in a way that is not only correct and ethical but also sustainable and good for your business.


All information, scenarios, anecdotes and other illustrations are fictitious for educational and instructional purposes.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

John Lincoln is CEO of Ignite Visibility, a top digital marketing agency and a six-time Inc. 5000 company. Lincoln is a frequent speaker, author of Digital Influencer and The Forecaster Method, and creator of SEO: The Movie and Social Media Marketing: The Movie. He is consistently named one of the top digital marketers in the industry and has received the Search Engine Land "Search Marketer of the Year" award. Lincoln has taught digital marketing and web analytics at the University of California, San Diego since 2010 and has been named as one of San Diego's most admired CEOs and a top business leader under forty.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Lioncrest Publishing
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1544535023
ISBN 13 
9781544535029
Encuadernación
Tapa dura
Número de páginas
194
Contacto del fabricante
no disponible
Persona responsable
no disponible