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Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations - Tapa dura

Tofel, Jonathan; Sasson, Carolina

 
9781544530178: Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Tapa dura
ISBN 10: 154453017X ISBN 13: 9781544530178
Editorial: Lioncrest Publishing, 2022

Sinopsis

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage-one that you can leverage for incredible results.


But when it comes to innovation, you can't rely on big-company strength alone. Between your company's capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.


In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that's possible when entrepreneurial innovation is in the driver's seat.

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Acerca de los autores

Jonathan Tofel is the founder and CEO of Mission Field. Before helping companies like PepsiCo, General Mills, and Kellogg's create disruptive innovations, Jonathan worked in Brand Management at P&G, Marketing and Innovation at Oxi Clean, and was an entrepreneurial consultant for The Clorox Company. Jonathan has founded two consultancies and continues to design and implement models for rapid innovation.

Carolina Sasson is the Chief Operating Officer at Mission Field, where she embraces a holistic, iterative approach to help Fortune 500 clients develop big ideas. Starting her marketing career at P&G, Carolina launched a natural food startup in Boulder, Colorado, before spending a decade at Whitewave Foods and eventually leading The Seed Group, an internal innovation incubator.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Lioncrest Publishing
Año de publicación
2022
Idioma
Inglés
ISBN 10 
154453017X
ISBN 13 
9781544530178
Encuadernación
Tapa dura
Número de páginas
238
Contacto del fabricante
no disponible
Persona responsable
no disponible