Guaranteed Analytics: A Prescriptive Approach to Monetizing All Your Data - Tapa blanda

Rushton, Jim

 
9781544505480: Guaranteed Analytics: A Prescriptive Approach to Monetizing All Your Data
Tapa blanda
ISBN 10: 1544505485 ISBN 13: 9781544505480
Editorial: Lioncrest Publishing, 2019

Sinopsis

Decision-makers can’t get enough from data. The problem is, most leaders only use data to reaffirm the obvious information—and their companies are suffering because of it. Executives interested in getting to scalable, insight-driven business decisions are not sure where to start. Who should lead such a program? Will it be worth the effort? The good news is that, yes, underneath that surface-level data lies a treasure trove of useful information, and with the right approach you can get to it. With business analytics, you can have the competitive advantage you’ve been missing.

In Guaranteed Analytics, Jim Rushton offers a prescriptive approach to implementing an analytics program that will help you move past the obvious about the “stars” and “dogs” of your business and dive into where the true money—and competitive advantage—lies. Jim delivers a prescriptive approach on the discipline of analytics for organizations and how it can be leveraged to monetize your data. This is a book about identifying the opportunity analytics present, building an insight-focused culture, and unlocking the stories behind the numbers. Guaranteed.

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Editorial
Lioncrest Publishing
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1544505485
ISBN 13 
9781544505480
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible