The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power - Tapa blanda

An International Bestseller
"The Age of Surveillance Capitalism is brilliant and essential. Shoshana Zuboff reveals capitalism's most dangerous frontier with stunning clarity: The new economic order of surveillance capitalism founded on extreme inequalities of knowledge and power. Her sweeping analysis demonstrates the unprecedented challenges to human autonomy, social solidarity, and democracy perpetrated by this rogue capitalism. Zuboff's book finally empowers us to understand and fight these threats effectively--a masterpiece of rare conceptual daring, beautifully written and deeply urgent." --Robert B. Reich, author of The Common Good and Saving Capitalism: For the Many, Not the Few

"Zuboff's expansive, erudite, deeply-researched exploration of digital futures elucidates the norms and hidden terminal goals of information-intensive industries. Zuboff's book is the information industry's Silent Spring."--Chris Hoofnagle, University of California, Berkeley

"My mind is blown on every page by the depth of Shoshana's research, the breadth of her knowledge, the rigor of her intellect, and finally by the power of her arguments. I'm not sure we can end the age of surveillance capitalism without her help, and that's why I believe this is the most important book of our time."--Doc Searls, author of The Intention Economy, editor-in-chief, Linux Journal

"A panoramic exploration of one of the most urgent issues of our times, Zuboff reinterprets contemporary capitalism through the prism of the digital revolution, producing a book of immense ambition and erudition. Zuboff is one of our most prescient and profound thinkers on the rise of the digital. In an age of inane Twitter soundbites and narcissistic Facebook posts, Zuboff's serious scholarship is great cause for celebration."--Andrew Keen, author of How to Fix the Future

"Zuboff is a strikingly original voice, simultaneously bold and wise, eloquent and passionate, learned and accessible. Read this book to understand the inner workings of today's digital capitalism, its threats to twenty-first century society, and the reforms we must make for a better tomorrow."--Frank Pasquale, University of Maryland Carey School of Law, Author of The Black Box Society

"Shoshana Zuboff has produced the most provocative compelling moral framework thus far for understanding the new realities of our digital environment and its anti-democratic threats. From now on, all serious writings on the internet and society will have to take into account with The Age of Surveillance Capitalism."--Joseph Turow, Robert Lewis Shayon Chair Professor, Annenberg School, University of Pennsylvania

"The defining challenge for the future of the market economy is the concentration of data, knowledge, and surveillance power. Not just our privacy but our individuality is at stake, and this very readable and thought-provoking book alerts us to these existential dangers. Highly recommended."--Daron Acemoglu, coauthor of Why Nations Fail

"I will make a guarantee: Assuming we survive to tell the tale, The Age of Surveillance Capitalism has a high probability of joining the likes Adam Smith's The Wealth of Nations and Max Weber's Economy and Society as defining social-economics texts of modern times. It is not a 'quick read'; it is to be savored and re-read and discussed with colleagues and friends. No zippy one-liners from me, except to almost literally beg you to read/ingest this book."--Tom Peters, coauthor of In Search of Excellence

"One of the most important criticisms of the power of Big Tech."--Rana Foroohar, FINANCIAL TIMES

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.
Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."
The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.
With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.