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Sinopsis
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to
- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
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Acerca del autor
Jason Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations with developing personal leadership, building healthy teams, and creating remarkable customer experiences. Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com.
Jonathan Malm is an entrepreneur and business owner. He runs SundaySocial.tv and ChurchStageDesignIdeas.com, reaching more than 70,000 leaders each month. Jonathan consults with organizations regularly on guest services and creative expression. He lives in San Antonio, Texas.
Jason and Jonathan are the coauthors of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide.
De la contraportada
Keep your customers coming back
Great businesses know how to make customers feel seen, understood, and valued. Those satisfied customers trust you and come back--and they tell their friends. But according to research, a bad customer experience--which may amount only to the feeling they get when interacting with your brand--prompts a high number of would-be customers to go through the trouble of switching brands.
So how do you make sure that your first-time customers become lifelong champions of your product, service, or way of doing business? The Come Back Culture shows you how to create an experience that keeps people coming back for more.
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans who trust your brand, buy your products or services, and spread the word.
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The Come Back Culture: 10 Business Practices That Create Lifelong Customers
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Baker Books, 2022
ISBN 10: 1540901971
ISBN 13: 9781540901972
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The Come Back Culture: 10 Business Practices That Create Lifelong Customers
Publicado por
Baker Books, 2022
ISBN 10: 1540901971
ISBN 13: 9781540901972
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.98. Nº de ref. del artículo: G1540901971I3N00
Cantidad disponible: 1 disponibles
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The Come Back Culture: 10 Business Practices That Create Lifelong Customers
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Baker Books, 2022
ISBN 10: 1540901971
ISBN 13: 9781540901972
Antiguo o usado
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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The Come Back Culture: 10 Business Practices That Create Lifelong Customers
Publicado por
Baker Books, 2022
ISBN 10: 1540901971
ISBN 13: 9781540901972
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00072954588
Cantidad disponible: 1 disponibles
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The Come Back Culture: 10 Business Practices That Create Lifelong Customers
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Baker Books, 2022
ISBN 10: 1540901971
ISBN 13: 9781540901972
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The Come Back Culture: 10 Business Practices That Create Lifelong Customers
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Baker Books, 2022
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ISBN 13: 9781540901972
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The Come Back Culture: 10 Business Practices That Create Lifelong Customers
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The Come Back Culture 10 Business Practices That Create Lifelong Customers (Hardcover)
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ISBN 10: 1540901971
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Hardcover. Condición: new. Hardcover. Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come backand they tell their friends.Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to- build a hospitable team- know your guest- create moments that impress- recover quickly when things go wrong- and moreWhether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand. Want second looks, return visits, and lifelong customers at your business? These highly sought-after speakers and consultants provide valuable insights and practical ideas on how to create a business driven by hospitality and an environment that keeps people coming back for more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781540901972
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Come Back Culture,The: 10 Business Pract
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