Artículos relacionados a Emotion by Design: Creative Leadership Lessons from...
Sinopsis
Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
"The branding lessons in Greg Hoffman's Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here." ―Daymond John, New York Times bestselling author and co-star of Shark Tank In Emotion By Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles:- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design.
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Acerca del autor
Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. Nº de ref. del artículo: 00091681873
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. Nº de ref. del artículo: 00101508682
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Librería: Dream Books Co., Denver, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Nº de ref. del artículo: DBV.1538705591.G
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZEV.1538705591.LN
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Twelve (edition ), 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 1538705591-8-1-29
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Librería: 2nd Life Books, Burlington, NJ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: like_new. Grade 4 out of 5 points. This is a used book. Book may have wear due to handling. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. Nº de ref. del artículo: BXM.FDF9
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Librería: Evergreen Goodwill, Seattle, WA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Nº de ref. del artículo: mon0000799227
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Publicado por
Twelve (edition ), 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 1538705591-8-22
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Publicado por
Grand Central Publishing, 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 45197323-6
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Publicado por
Grand Central Publishing, 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 49834665-6
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