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Sinopsis
Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
"The branding lessons in Greg Hoffman's Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here." ―Daymond John, New York Times bestselling author and co-star of Shark Tank In Emotion By Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles:- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design.
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Acerca del autor
Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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Twelve (edition ), 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Hardcover. Condición: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 1538705591-8-1-29
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
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hardcover. Condición: Good. Nº de ref. del artículo: mon0000799227
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 2 de 5 estrellas
Hardback. Condición: Good. Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. Nº de ref. del artículo: CIN1538705591G
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Very Good. Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. Nº de ref. del artículo: CIN1538705591VG
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Emotion By Design: Creative Leadership Lessons from a Life at Nike
Publicado por
Twelve (edition ), 2022
ISBN 10: 1538705591
ISBN 13: 9781538705599
Antiguo o usado
Tapa dura
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 1538705591-8-22
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1538705591I3N10
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