Business Analytics: Combining data, analysis and judgement to inform decisions - Tapa dura

Mary Ellen Gordon

 
9781529796124: Business Analytics: Combining data, analysis and judgement to inform decisions
Tapa dura
ISBN 10: 1529796121 ISBN 13: 9781529796124
Editorial: SAGE Publications Ltd, 2023

Sinopsis

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.

Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.

Key features include:
• Analytics in Practice vignettes show how data and analytics have been applied in real organisations
• Video interviews with industry professionals bring examples to life
• A running case study and accompanying dataset allow you to apply what you have learnt

Suitable for undergraduate and postgraduate students studying business analytics.

Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple. 

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1529796121
ISBN 13 
9781529796124
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781529796117: Business Analytics: Combining data, analysis and judgement to inform decisions

Edición Destacada

ISBN 10:  1529796113 ISBN 13:  9781529796117
Editorial: SAGE Publications Ltd, 2023
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