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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books) - Tapa blanda

Michael Beverland; Pinar Cankurtaran

 
9781529795165: A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)
Tapa blanda
ISBN 10: 1529795168 ISBN 13: 9781529795165
Editorial: SAGE Publications Ltd, 2025

Sinopsis

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

De la contraportada

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1529795168
ISBN 13 
9781529795165
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
160
Contacto del fabricante
no disponible
Persona responsable
no disponible