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Sinopsis
Now in its Fourth Edition, the authors have included new chapters on legal, security, safety and risk management, social media, events destination and the future of international events, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
· Tokyo 2020 Olympic Games, Japan
· FIFA World Cup 2018, Russia
· The Ninth Wave Festival, Shanghai
· Edinburgh International Film Festival Goes Digital During Covid 19
· Festival de Cannes, International Film Festival, France
PowerPoint slides and an Instructor Manual can be found online.
Suitable for Events Management students at Undergraduate and Postgraduate level.
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Acerca de los autores
Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.
Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.
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