Digital Marketing: Strategy, Planning & Disruption - Tapa blanda

Hanlon, Annmarie

 
9781529680430: Digital Marketing: Strategy, Planning & Disruption
Tapa blanda
ISBN 10: 1529680433 ISBN 13: 9781529680430
Editorial: SAGE Publications Ltd, 2025

Sinopsis

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. 

With an excellent blend of theory, research, practice and application, key features include: 
• New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. 
• A new running case study throughout the book which looks at Uber. 
• Ethical Insights which highlight responsible marketing and support PRME. 
• Professional Skills which address employability.
• Discover More and Digital Tools text boxes. 
• Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. 

Essential reading for all students and practitioners of digital marketing.

Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon′s Digital Marketing Planner.

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Acerca del autor

Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.

Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors’ award for the best worldwide results. As an early adopter, working in ‘online marketing’ since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.

Annmarie’s SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.

Follow her updates on Twitter @AnnmarieHanlon

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Editorial
SAGE Publications Ltd
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1529680433
ISBN 13 
9781529680430
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
488
Contacto del fabricante
no disponible
Persona responsable
info@bod.de
info@bod.de

Überseering 33
Hamburg
22297
Alemania

Otras ediciones populares con el mismo título

9781529680447: Digital Marketing: Strategy, Planning & Disruption

Edición Destacada

ISBN 10:  1529680441 ISBN 13:  9781529680447
Editorial: SAGE Publications Ltd, 2025
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