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Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone . . . a window into his experiences and insights from the trenches -- Scott Forstall, former Apple software VP Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process -- Adam Grant, author of Originals The answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn't put it down -- Adam Lashinsky, author of Inside Apple Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic -- Kim Scott, bestselling author of Radical Candor
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A Wall Street Journal bestseller. An inside account of Apple's creative process during the golden years of Steve Jobs. 'If you've ever wondered what it's like to work in a hotbed of innovation, you'll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process - from generating ideas to doing a demo for Steve Jobs.' Adam Grant, bestselling author of Originals Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
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- EditorialPan Macmillan
- Año de publicación2019
- ISBN 10 152900473X
- ISBN 13 9781529004731
- EncuadernaciónTapa blanda
- IdiomaInglés
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Paperback. Condición: new. Paperback. From 2001 to 2017 Ken Kocienda was a software engineer and designer at Apple. In Creative Selection he gives his personal account of what it was like to work at Apple during the last few years of the Steve Jobs era-from demo-ing products for Steve Jobs, to helping create software for products like the iPhone, the iPad, and WebKit, the most popular software in the world for browsing the web. Throughout, Kocienda shares the principles he and his colleagues used at Apple to do their best, most innovative work and to make great products, including the demo-driven iterative creative selection method used for turning ideas into finished work. The book is an inside look at how a group of software engineers and designers made world-changing products the Apple way.Creative Selection is about making great products and Ken's experiences trying to make them. During his fifteen years at Apple, the effort to make great products was all he thought about and cared about. Software was his piece in the product puzzle. He developed user interface concepts and prototypes which made the most of new hardware features, he wrote heaps of computer code to make it all go, and he worked with other programmers and designers to create bug-free software which shipped on schedule, as they all tried to make products which would surprise and delight the people who were eagerly waiting the unveiling of the next great thing. Apple was the perfect company for Ken, and his timing was great. He got in on the ground floor of some cool projects, including: the iPhone, the iPad, the Safari web browser, and more.The book is a collection of Ken's stories and thoughts about how they made these products-the light bulbs clicking on over people's heads, the long struggles to solve seemingly insoluble problems, the pleas for help, the brilliant people, the moments of confusion, the demo reviews, the methodical work, the never-ending demands to do better, and finally, the success of making products which people everywhere use every day to express themselves through words and pictures, communicate with their loved ones, and interact with the world. The inside story of Apple's design process during the golden years of Steve Jobs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781529004731
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Creative Selection : Inside Apple's Design Process During the Golden Age of Steve Jobs
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ISBN 10: 152900473X
ISBN 13: 9781529004731
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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