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Pricing Strategies: Harvesting Product Value - Tapa blanda

Robert M. Schindler

 
9781526494412: Pricing Strategies: Harvesting Product Value
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ISBN 10: 1526494418 ISBN 13: 9781526494412
Editorial: SAGE Publications Ltd, 2023

Sinopsis

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.

The author demystifies the math necessary for making pricing decisions.  Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks.  He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.

Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.

Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Robert M. Schindler is professor of marketing at Rutgers University in Camden, New Jersey. He has carried out numerous studies of consumer perception and motivation, especially concerning the effects of price endings and price promotions.  His work has appeared in publications such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Retailing, the Journal of Advertising, and the Journal of Consumer Psychology.  He has been ranked among the most published researchers in the area of pricing and has received a Lifetime Achievement Award from the Fordham University Pricing Center.

Professor Schindler received a BA in biochemistry and psychology from the University of Pennsylvania and an MS and PhD in cognitive psychology from the University of Massachusetts.  He has been teaching courses in marketing, consumer behavior, and pricing at Rutgers – Camden since 1989.  He is a recipient of the Rutgers University Scholar-Teacher Award and the Chancellor’s Award for Teaching Excellence.

De la contraportada

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1526494418
ISBN 13 
9781526494412
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
432
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781526494429: Pricing Strategies: Harvesting Product Value

Edición Destacada

ISBN 10:  1526494426 ISBN 13:  9781526494429
Editorial: SAGE Publications Ltd, 2023
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