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A Practical Introduction to Mixed Methods for Business and Management - Tapa dura

Bazeley, Pat

 
9781526462480: A Practical Introduction to Mixed Methods for Business and Management
Tapa dura
ISBN 10: 1526462486 ISBN 13: 9781526462480
Editorial: SAGE Publications Ltd, 2018

Sinopsis

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Pat Bazeley is Director of Research Support P/L and Adjunct Professor in the Translational Research and Social Innovation Centre at Western Sydney University. Since graduating in psychology, she has worked in community development, as an evaluation researcher, and in academic research development. For almost 30 years Pat has been providing research training and project consulting to academics, graduate students and practitioners representing a wide range of disciplines across Australia and internationally. Her particular expertise is in helping researchers to make sense of qualitative, survey, and mixed methods data, and to use computer programs for management and analysis of data. Pat’s research has focused on qualitative and mixed methods data analysis, the development and performance of researchers, and the wellbeing of older women. She has published books, chapters, and articles on mixed methods and qualitative data analysis. She serves on the Editorial Board of the Journal of Mixed Methods Research and was 2015–2016 President of the Mixed Methods International Research Association.



De la contraportada

An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1526462486
ISBN 13 
9781526462480
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
136
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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