The SAGE Handbook of Service-Dominant Logic - Tapa dura

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Robert F. Lusch was Professor of Marketing and the Muzzy Chair in Entrepreneurship and Innovation at the University of Arizona where he also held appointments in Philosophy and Sociology. Professor Lusch was an active scholar in the fields of distribution systems, marketing strategy, service marketing, and marketing theory. He was a past editor of the Journal of Marketing and past Chairperson of the American Marketing Association. In 2013 the AMA awarded him with its most prestigious award for marketing scholars: The AMA/Irwin Distinguished Educator Award. Previously the Academy of Marketing Science awarded him their Distinguished Marketing Educator Award (1997). His latest research was focused on service-dominant logic and service ecosystems. He had been awarded the Harold H. Maynard Award (twice) and the AMA/Sheth Foundation Award for his contributions to marketing theory. Professor Lusch has been named in the Web of Science "Highly Cited Researchers" list (top 1%) and identified as one of the World’s Most Influential Scientific Minds in economics and business for four consecutive years.

Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa.  He has held visiting positions at the Judge Business School at the University of Cambridge, the University of Warwick, Karlstad University, the University of Maryland, Collage Park, and other major universities. He has articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, MIS Quarterly, and other top-ranked journals. Professor Vargo has been awarded the Harold H. Maynard Award and the AMA/Sheth Foundation Award for his contributions marketing theory. Clarivate Analytics (formally Thomson-Reuters) recently named him to its Web of Science "Highly Cited Researchers" list (top 1%) and has identified him as one of the World’s Most Influential Scientific Minds in economics and business for a fourth consecutive year.