Artículos relacionados a Service Management

Service Management - Tapa blanda

Kandampully-Solnet

 
9781524969509: Service Management
Tapa blanda
ISBN 10: 1524969508 ISBN 13: 9781524969509
Editorial: Kendall/Hunt Publishing Company, 2018

Sinopsis

Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.
Service Management Principles for Hospitality & Tourism guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs within the context of personal relationships and experience. This edition includes references and examples about how service organizations can capitalize on, or are impacted by ongoing technological and social changes impacting the world, such as the sharing economy, social media, mobile and wearable technologies, online communities and more.
Service Management Principles for Hospitality & Tourism:

  • incorporates pedagogical features including examples, review questions, study objectives, Chapter outlines, key words, diagrams and photos, tips boxes, and more!
  • surveys many topics covering operations, marketing, and human resources.
  • provides a sound set of principles of service management.
This text introduces students to a range of interrelated topics that are fundamentally critical to success in service enterprises.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Kendall/Hunt Publishing Company
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1524969508
ISBN 13 
9781524969509
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
344
Contacto del fabricante
no disponible
Persona responsable
no disponible