Radical Product Thinking: The New Mindset for Innovating Smarter - Tapa blanda

R. Dutt

 
9781523093311: Radical Product Thinking: The New Mindset for Innovating Smarter
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ISBN 10: 1523093315 ISBN 13: 9781523093311
Editorial: Berrett-Koehler Publishers, 2021

Sinopsis

Iteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.

In the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.

When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation.

Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.

This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don’t have to be a natural-born visionary to produce extraordinary results.

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Acerca del autor

R. Dutt is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies that she founded. She has built products in industries including broadcasting, media, advertising technology, government, consumer, robotics, and wine. Dutt advises organizations from high-tech startups to government agencies on building radical products that create a fundamental change instead of optimizing the status quo. She also teaches entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business. Dutt cofounded Radical Product Thinking as a movement of leaders creating vision-driven change and is a frequent speaker at business events and conferences around the world. She graduated from MIT with a bachelor’s and master’s degrees in electrical engineering and speaks nine languages, currently learning her tenth.
 

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Editorial
Berrett-Koehler Publishers
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1523093315
ISBN 13 
9781523093311
Encuadernación
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Número de páginas
216
Contacto del fabricante
Berrett-Koehler
https://www.dc.com/tv

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Otras ediciones populares con el mismo título

9781523003471: Radical Product Thinking: The New Mindset for Innovating Smarter

Edición Destacada

ISBN 10:  1523003472 ISBN 13:  9781523003471
Editorial: BK South Asia Editions, 2022
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