Artículos relacionados a Leveraging Computer-Mediated Marketing Environments

Leveraging Computer-Mediated Marketing Environments - Tapa blanda

Gordon Bowen

 
9781522586166: Leveraging Computer-Mediated Marketing Environments
Tapa blanda
ISBN 10: 1522586164 ISBN 13: 9781522586166
Editorial: IGI Global, 2018

Sinopsis

Leveraging Computer-Mediated Marketing Environments

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Wilson Ozuem teaches and researches communications issues in computer-mediated marketing environments (CMMEs). The results of his research have been published in scholarly journals and conference papers, including the European Journal of Marketing, Journal of Business Research, International Journal of Market Research. Dr Ozuem was a Senior Research Fellow at the University of Gloucestershire (UK), and a Visiting Professor at the University of Tirana (Albania). He currently teaches MSc and MBA courses in marketing communications, Internet marketing, research methodology, and marketing management. He is Fellow of the Chartered Institute of Marketing (FCIM), Senior Fellow Higher Education Academy (SFHEA), and has worked as a marketing consultant for several companies and organizations. He received his BA in Business from the University of Portsmouth, MA Marketing Communications from University of West London, MBA from London Metropolitan University, MEd (Educational Leadership and Management) from Open University (UK), Doctorate from Anglia Ruskin University and Postgraduate Degree in Educational Research from University of Cambridge.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
IGI Global
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1522586164
ISBN 13 
9781522586166
Encuadernación
Tapa blanda
Número de páginas
500
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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