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Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services) - Tapa dura

 
9781522580157: Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services)
Tapa dura
ISBN 10: 1522580158 ISBN 13: 9781522580157
Editorial: Business Science Reference, 2019

Sinopsis

With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology. Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today’s e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology.

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Acerca del autor

Yakup Akgül was born on March 22, 1977. He studied Department of Information Management at the university of Hacettepe, Ankara (Turkey), from which he graduated in 2001. He received Master (2010) and Ph.D. (2015) in Business Administration at Süleyman Demirel University, Isparta, Turkey. He works as an Ass. Prof. at the Alanya Alaaddin Keykubat University, Alanya, Turkey.

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Editorial
Business Science Reference
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1522580158
ISBN 13 
9781522580157
Encuadernación
Tapa dura
Número de páginas
372
Editor
Akgül Yakup
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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