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Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services) - Tapa dura

 
9781522523734: Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)
Tapa dura
ISBN 10: 1522523731 ISBN 13: 9781522523734
Editorial: Business Science Reference, 2017

Sinopsis

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Recep Yılmaz, Ondokuz Mayis University, Turkey.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Science Reference
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1522523731
ISBN 13 
9781522523734
Encuadernación
Tapa dura
Número de páginas
392
Editor
Yılmaz Recep
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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