How Strategy Works: Using the Strategy Process Cycle to Develop Competitve Advantage - Tapa blanda

Sinopsis

"How Strategy Works" is a short, practical book about strategic thinking. It presents a simple but powerful method for devising strategy in any organization. If you are a student studying strategic management or a business leader looking to enhance your strategic thinking skills, you will find this book useful. Each chapter contains an Opening Vignette, which is a brief case study on a familiar company, a handful of modern analytic methods, review questions, and a list of references for additional reading. Chpt 1 - Setting Strategic Direction Chpt 2 - Industry & External Analysis Chpt 3 - Company & Internal Analysis Chpt 4 - Corporate & Business Level Strategy Chpt 5 - Strategy Implementation

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