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Five Stars: The Communication Secrets to Get From Good to Great - Tapa blanda

Gallo, Carmine

 
9781509896783: Five Stars: The Communication Secrets to Get From Good to Great
Tapa blanda
ISBN 10: 1509896783 ISBN 13: 9781509896783
Editorial: Pan, 2019

Sinopsis

How to master the art of persuasion - from the bestselling author of Talk Like Ted.

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Acerca del autor

Carmine Gallo is the bestselling author of Talk Like TED and The Storyteller’s Secret. He is a communications coach for widely admired brands such as Pfizer, LinkedIn, Intel and Coca-Cola, and a keynote speaker known for teaching the world’s most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes and Entrepreneur. He is the head of Gallo Communications in California, where he resides with his wife.

De la contraportada

How to get to master the art of persuasion - from the bestselling author of Talk Like Ted.

'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers and investors in business.'
Financial Times (Business Book of the Month)

Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

In Five Stars, you will learn:
-The one skill billionaire Warren Buffett says will raise your value by 50 percent.
-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.
-How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies.
-Why you should speak in third-grade language to persuade adult listeners.
-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

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Editorial
Pan
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1509896783
ISBN 13 
9781509896783
Encuadernación
Tapa blanda
Número de páginas
258
Contacto del fabricante
Carp Zoom
commercial@autainpeche.fr

287 impasse de Beaulin
Dissay
La Vienne
86130
Francia