This book is for you if you own or manage a brokerage business, whether sales are $1 million a year or $75 million, and anywhere in between.You already know the basics covered in other resources out there. I won't need to explain the difference between LTL and truckload freight. You know the difference between a lumper and a fifth-wheel.For four decades I've been where you are. I’m offering some ideas and insight here to help you take your business where you want it to go, or maybe just figure out where you want it to go.
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Steve Fernlund is an executive coach and consultant to companies in the freight brokerage business. Over the better part of four decades he has started and grown two brokerage firms. In addition, he and his wife Becky had success owning, operating, and exiting a newspaper publishing firm and retail coffee shop business. For the past ten years he has worked as a coach and consultant with a number of brokers in start-up or turnaround situations to help those companies increase margins and profit. Originally from Minneapolis, MN, Steve now resides in southwestern Illinois. He is a Senior Associate at TranStrategy Partners, an executive coaching and consulting firm based in Vancouver, WA.
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