Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections - Tapa blanda

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Silicon Valley veteran Karen Wickre is the former Editorial Director at Twitter, where she landed after a decade-long career at Google. An advisor to startups and a lifelong information seeker, she is a member of the Board of Visitors for the John S. Knight Journalism Fellowships at Stanford University, and serves on the boards of the International Center for Journalists, the News Literacy Project, and the Yerba Buena Center for the Arts. She has been a featured columnist for Wired.com and is a cofounder of Newsgeist, an annual conference fostering new approaches to news and information. She is the author of Taking the Work Out of Networking and lives in San Francisco.

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"The former Google executive, editorial director of Twitter and self-described introvert offers networking advice for anyone who has ever cancelled a coffee date due to social anxiety--about how to nurture a vibrant circle of reliable contacts without leaving your comfort zone"--

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Taking the Work Out of Networking

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Unleashing the Introvert’s Secret Power

The secret to life is to put yourself in the right lighting. For some, it’s a Broadway spotlight; for others, a lamplit desk.

—Susan Cain

The notion of networking as needing to be “on”—to shake every hand and capture every soul (for a minute, anyway)—is something we tend to think extroverts do well, and introverts—not so much. But when it comes to making connections, introverts may have the upper hand. You don’t have to change who you are or concoct a phony-feeling persona to meet people easily.

Let’s take a moment to review what “introvert” really means. In the 1920s, Swiss psychologist Carl Jung developed his theory of psychological types, noting that “Each person seems to be energized more by either the external world (extraversion) or the internal world (introversion).” Much more recently, the Urban Dictionary built on that idea: “Contrary to popular belief, not all introverts are shy. Some may have great social lives and love talking to their friends but just need some time to be alone to ‘recharge’ afterwards.”

That part about recharging is key. As Jung observed, extroverts typically gain energy from being in a crowd—a party, a game, concert, hopping from one gathering to another. Those of us at the other end of the spectrum need quiet time to regroup, think, plan, and dream. I’m not alone, I’m sure, in mentally calculating how long it will be till I can get away from the crowd. No matter how lovely a time I’m having at a group event, I always look forward to being back home.

Another mark of the introvert is the ability to be comfortable being quiet, which is often misunderstood. As a thoughtful and introspective teenager, my goal was to observe and eavesdrop on adult conversations. When my parents had guests over, I was intrigued by the sotto voce remarks they would make later, speculating about the (unspoken) troubles they knew their friends were having. Nothing had been uttered at the table, of course, which led me to understand that human experiences run much deeper than polite company revealed. I began to feel like an anthropologist—the outsider studying the group with a cool eye, never fully joining in.

I’m convinced that all of these qualities, which introverts seem to share—feeling like an outsider, being an observer, curiosity about the stories and situations of others—inform how I’ve made my way through life. (As one scholarly study put it, “An introvert who is silent in a group may actually be quite engaged—taking in what is said, thinking about it, waiting for a turn to speak.”) I think this ability to observe and assess are some of my best assets, and maybe they’re yours, too. Whether you’re shy, humble, self-effacing, insecure, or simply hate the stereotype of networking, I want to encourage you to make the most of your own personal style in order to build your own brain trust—to start from where you are.

My long-held theory is that introverts (and other unassuming people) are well suited to building a strong web of connections because of some distinctive characteristics we share, such as these:

• We’re good at listening. When I meet someone for the first time, I make a game out of getting them to talk first—to give up more personal information than I give. That may sound cold, but it gives me time to size them up, to assess my ability to trust them. If I get a good feeling, then I’ll open up (a little). This is a key tactic: ask questions first. You learn to sort out how much you want to invest in another person when they’re talking to (or at) you. It’s much more important to use your listening skills than to jump in to talk. And once you’ve listened, you will have options about where or how far to go in what you say.

• We’re keen observers. Even though feeling like an outsider might seem isolating, the fact that you don’t take up all the social space (as some of our extrovert friends can do) lets others reveal who they are as you take it all in. I have a lifelong habit of observing people—what can I deduce about them from a personal meeting or from sitting across from them on the subway? Who seems excitable, self-assured, angry, depressed—and why? When I meet someone, I tend to remember a few distinctive things about them—their interests, hometown, personal style, alma mater—that help me approach people right where they are. And this skill is so beneficial to connecting with someone else. You put yourself into the mind-set of another, which puts them at ease and helps you forge a meaningful encounter.

• We’re curious. When you feel like an outsider, you assume others have mastered life—connecting with people, navigating choices, pursuing a path—in ways you have not. Keen observers tend to put those observations to work. As a quiet kid, I was always curious about how other people navigated the world, and especially how they seemed to fit in, where I didn’t feel like I did. (A blessing, of sorts, about adulthood: you learn that very few people actually feel like they fit right.)

These abilities—listening, observing, being curious—are wonderful tools for connecting with people. And here’s the thing: none of them requires you to be in the limelight. That doesn’t mean you can’t have a successful career, of course.

For more than twenty years, Judy Wert has led her own executive recruiting firm in New York for companies in search of creative leadership. If you think a search consultant must be super-outgoing to succeed, meet Judy, who considers herself an introvert. She thinks of herself as a kind of “gentle provocateur” who plays a long game, professionally, out of necessity. Headhunters and recruiters must always meet new people to keep in mind for future client needs. She’s intentionally kept her firm small to employ a high-touch approach driven by her relationships across her global network.

A visual designer, Judy morphed her design tools into a new “medium of people,” which has made Wert&Co. “the story of people and conversations.” She has tracked these ongoing conversations through her proprietary custom-designed database—built long before LinkedIn or Salesforce—which is a repository for the thousands of people she’s met. It’s not unusual for her to follow up years later about an opportunity with an individual she met only once.

When I think of Judy, I think of someone whose work revolves around the qualities I’ve mentioned here: curiosity, observation, listening. She describes her process of matching people to positions as one of “strategic intuition”—a sensibility that captures the kind of calibration, internal and external, that introverts know very well. I admit to some bias here: I think introverts are more attuned to the steady thrum of needs, desires, secrets, and worries most people experience. That awareness informs our understanding of others, for the better.

It’s this notion that helps us think more roundly (and smartly) about who would be the right one for an open position, and more broadly, the right person to critique your resume; to be the executor of your will; the right friend with whom to enjoy the latest action movie or dive bar; the best brainstormer to develop your food truck idea—and a thousand other things. You already have a sense of who’d you want for some of these things, through the recommendations of friends or previous experiences. The same skill works when you apply it to a wider array of contacts that can help you with many of the choices there are to make throughout your career, and indeed throughout life.

The combination of introversion and observation provides a great gift: the art of sizing people up. We can sense the makeup of someone pretty quickly: are they needy, clueless, boastful, nervous? Do they evoke equilibrium, curiosity, good humor? Sensing such qualities means that you have a good grip on what to ask or expect of anyone you meet—and that’s a handy skill as you continue to build your network.

TRY IT OUT: Exercise Your Introvert Powers

Here are three exercises to warm you up to the idea of using your abilities to help grow your web of connections. Give them a try! I think you’ll find that people will feel good as a result of your effort, and you’ll learn things you can draw on later with them or others.

Ask questions first.

Next time you’re having coffee with someone you don’t know well (or at all—a coworker, friend of friend, fellow conference-goer), prompt them to tell you their story first. This works well by phone, too.

Your opening line can be as simple as:

“We’ll get to me, but first I would love to hear how you [like working at company X] or [have made your mark in X field or specialty or accomplishment]. ”

or

“I’m still thinking about that conference/speaker. What has stayed with you from that talk?”

Especially if you are trying to find work in their company or industry, follow that with an invitation that’s a question:

“How did you get into company X?”

“How long have you held job Y?”

“Do you enjoy profession Z?”

Put your curiosity to work.

Curiosity is a mental skill, something you activate whether or not you’re meeting in person. When you are having an informational meeting (including by phone or video chat) with someone from the company or field you’re interested in, do your homework to make the best use of their time and yours by jumping right to the heart of what you’re there to do. After initial pleasantries, for example, tailor your opening gambit to the kind of topic you’re pursuing:

“What I want to know is, how did you get the cat out of the chimney?!” (Referencing what you saw on their Instagram feed; an icebreaker that shows you’re paying attention to what they’re about.)

“What was it like to be at Google in the early years?” (You learned this from LinkedIn.)

“Do you enjoy writing regularly?” (You read their site, newsletter, or blog.)

Be a keen observer.

Where curiosity is largely mental, observation is more physical. It works best in person and has great value when you’re meeting someone new. Part of being a keen observer is how well you can put your new contact at ease (more often than guaranteeing a solid connection), and part of it is gathering your own sense of him or her.

Some ways to work observation into the conversation:

“Your glasses are so great—do you collect them?” (Clothing can be too personal to call out at a first meeting, but glasses or shoes are fairer to compliment.)

“How do you like your phone cover/battery/notepad/pen?” (Which accessories they keep nearby tells you a bit about them.)

Some things to consider during your conversation:

Are they ill at ease and fidgety, or do they seem relaxed and comfortable?

Are they strictly business, or do they reveal a bit about themselves, their preferences, or quirks?

Your observational powers are also very helpful in group meetings:

Ever notice the one person who is always the naysayer, or the interrupter?

The “meeting after the meeting” person who can only debrief later?

Who always has time for a friendly personal word, and who doesn’t?

What you observe gives you an extra sense of understanding of others, and that can make your connections work more smoothly—simply based on who they show you they are.