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Libro 1 de 4: Integrated Marketing Communication
Sinopsis
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca de los autores
Jeanne M. Persuit is assistant professor of communication at the University of North Carolina, Wilmington.
Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.
Jill K. Burk is associate teaching professor and program chair of the Communication Arts and Sciences program at Penn State University, Berks. Christina L. McDowell is senior lecturer of Marketing and Management Communication at Cornell University in the SC Johnson College of Business, Nolan School of Hotel Administration.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Integrated Marketing Communication (Paperback)
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Bloomsbury Publishing Plc, Lanham, MD, 2018
ISBN 10: 149854004X
ISBN 13: 9781498540049
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Paperback. Condición: new. Paperback. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781498540049
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Integrated Marketing Communication
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Integrated Marketing Communication
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Bloomsbury Publishing Plc, US, 2018
ISBN 10: 149854004X
ISBN 13: 9781498540049
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Paperback. Condición: New. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication. Nº de ref. del artículo: LU-9781498540049
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Integrated Marketing Communication: Creating Spaces for Engagement
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Integrated Marketing Communication: Creating Spaces for Engagement
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Integrated Marketing Communication: Creating Spaces for Engagement
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Lexington Books, 2018
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Integrated Marketing Communication: Creating Spaces for Engagement
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Integrated Marketing Communication: Creating Spaces for Engagement
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Rowman & Littlefield Publishers, Incorporated, 2018
ISBN 10: 149854004X
ISBN 13: 9781498540049
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Integrated Marketing Communication (Paperback)
Publicado por
Bloomsbury Publishing Plc, Lanham, MD, 2018
ISBN 10: 149854004X
ISBN 13: 9781498540049
Nuevo
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Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781498540049
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