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Planning for Strategic Communication: A workbook for applying social theory to professional practice - Tapa blanda

McArthur, Dr. John A.

 
9781497329393: Planning for Strategic Communication: A workbook for applying social theory to professional practice
Tapa blanda
ISBN 10: 1497329396 ISBN 13: 9781497329393
Editorial: CreateSpace Independent Publishing Platform, 2014

Sinopsis

Planning for Strategic Communication is a teaching aid and student workbook designed to supplement instruction for students learning to write plans for strategic communication scenarios. It was created to serve as a workbook for practical application accompanying Ihlen, van Ruler, & Fredriksson's Public Relations & Social Theory (Routledge, 2009). The workbook offers instruction in conducting analysis of strategic communication and offering suggestions for improved practice. This workbook is the result of years of teaching and consulting experience, and time spent mentoring students in the writing of communication plans that have impact. “In the world of strategic communication, clients are becoming leery of the increasing number of entrepreneurs masquerading as consultants. Many search for consultants who can bring true knowledge and innovation to their work. Therefore, as consultants, our job is to become not only artists of beautiful plans, but scientists that root our plans in theory and endeavor to test the results.”

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Acerca del autor

John A. McArthur is an assistant professor and director of undergraduate programs in the James L. Knight School of Communication at Queens University of Charlotte in North Carolina. He holds a Ph.D. In Rhetorics, Communication, and Information Design from Clemson University. His teaching and research surround information design, proxemics, and digital literacy as they apply to communication and instructional practices.

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Editorial
CreateSpace Independent Publishing Platform
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1497329396
ISBN 13 
9781497329393
Encuadernación
Tapa blanda
Número de páginas
76
Contacto del fabricante
Manufactured by Amazon on behalf of the author
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