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A PR Practitioner's Guide to Activist Groups: When and How to Respond - Tapa blanda

Silversmith, Keva

 
9781497319073: A PR Practitioner's Guide to Activist Groups: When and How to Respond
Tapa blanda
ISBN 10: 1497319072 ISBN 13: 9781497319073
Editorial: CreateSpace Independent Publishing Platform, 2014

Sinopsis

Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company’s response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today’s headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups.

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Acerca del autor

Keva Silversmith is an accomplished public relations professional with deep, hands-on experience across the spectrum of communications roles and tactics. He has worked as a lead communicator in the private sector, government and the non-profit world. Educated as an attorney, Silversmith brings strategic insight to reputation management and crisis communications.

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Editorial
CreateSpace Independent Publishing Platform
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1497319072
ISBN 13 
9781497319073
Encuadernación
Tapa blanda
Número de páginas
36
Contacto del fabricante
Manufactured by Amazon on behalf of the author
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