The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you - Tapa blanda

Fitzpatrick, Rob

 
9781492180746: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Tapa blanda
ISBN 10: 1492180742 ISBN 13: 9781492180746
Editorial: CreateSpace Independent Publishing Platform, 2013

Sinopsis

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

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Reseña del editor

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Biografía del autor

Rob is a tinkerer and tech entrepreneur who has been driving perfectly good companies out of business since 2007. Previously a shy techie and official winner of the World's Worst Salesperson award, he picked up quite a few bumps & bruises learning to talk to customers. The lessons are here, boiled down into practical, actionable tips based on extensive work with early stage companies through foundercentric.com.

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Editorial
CreateSpace Independent Publishing Platform
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1492180742
ISBN 13 
9781492180746
Encuadernación
Tapa blanda
Número de páginas
136
Contacto del fabricante
Manufactured by Amazon on behalf of the author
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