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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word - Tapa blanda

Podmajersky, Torrey

 
9781492049395: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
Tapa blanda
ISBN 10: 1492049395 ISBN 13: 9781492049395
Editorial: O'Reilly Media, 2019

Sinopsis

When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.

  • Learn how UX content works with the software development lifecycle
  • Use a framework to align the UX content with product principles
  • Explore content-first design to root UX text in conversation
  • Learn how UX text patterns work with different voices
  • Produce text that's purposeful, concise, conversational, and clear

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
O'Reilly Media
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1492049395
ISBN 13 
9781492049395
Encuadernación
Tapa blanda
Número de páginas
192
Contacto del fabricante
no disponible
Persona responsable
no disponible