Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century - Tapa blanda

Lemay, Matt

 
9781491982273: Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
Tapa blanda
ISBN 10: 1491982276 ISBN 13: 9781491982273
Editorial: O'Reilly Media, 2017

Sinopsis

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skillsâ?? communication, organization, research, executionâ??that can build a successful product management practice across industries, organizations, teams, andtoolsets.

For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

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Acerca del autor

Matt LeMay is the co-founder of Constellate Data, a consultancy that helps companies bring human depth and dimension back to their data. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith.

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Editorial
O'Reilly Media
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1491982276
ISBN 13 
9781491982273
Encuadernación
Tapa blanda
Número de páginas
171
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9789352136605: PRODUCT MANAGEMENT IN PRACTICE

Edición Destacada

ISBN 10:  9352136608 ISBN 13:  9789352136605
Tapa blanda