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Sinopsis
Provides a framework that helps both novice and experienced product designers effectively move a product from raw idea through initial marketing on to end of development. Encourages designers to develop processes that are optimal for their product, rather than using generic recommendations. Provides a mix of theory and practice, based on over three decades of combined experience with more than 500 development projects supervised.
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Reseña del editor
Provides a framework that helps both novice and experienced product designers effectively move a product from raw idea through initial marketing on to end of development. Encourages designers to develop processes that are optimal for their product, rather than using generic recommendations. Provides a mix of theory and practice, based on over three decades of combined experience with more than 500 development projects supervised.
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