Using Social Media in Disaster Recovery: The Joplin Tornado (2011) and Branson Tornado (2012) Model - Tapa blanda

Learn how Joplin Tornado Info started a national revolution in the use of social media during disaster recovery. It used to be that in the event of a natural disaster, people would tune in their radios. That may still hold true, but a newer form of technology proved a fruitful means of disseminating information after an EF-5 tornado hit Joplin, Mo. in May of 2011 and an EF-2 tornado skated across Branson on Feb. 29, 2012. Both events had something in common: a volunteer led effort to use social media to inform members of the public connect with needed resources and to help volunteers stay out of the way. This book also includes case studies of how what was learned was applied to Branson Tornado Info, Missouri Flood Info and others.

Rebecca Williams is the managing administrator at www.facebook.com/joplintornadoinfo a Facebook community with over 47,000 fans. She is co-author of "Using Social Media for Disaster Recovery" which is a field guide. Rebecca is a seventh generation Ozarkian and community activist. She is a 1986 graduate of Missouri Southern State University with an Associate of Science in Nursing. Rebecca has worked as a crisis intervention specialist, psychiatric nurse, home health and labor & delivery nurse. She has experience in radio, television and cable television broadcasting, sales, copywriting, public relations and voice over work. Genevieve Williams is a Social Media and Web Marketing Strategist, and has worked in Marketing and Advertising for the past 7 years. She is the creator and Project Manager of Joplin Tornado Info, a Mashable Award Finalist and Google Adwords Certified Professional. Genevieve is the founder and owner of Your Net Working, a marketing agency based in Neosho Missouri. Genevieve studied Alternative Energy at Crowder College and participated in three DOE Solar Decathlons.  David Burton is the county program director for the Greene County Extension Center and a civic communication specialist for MU Extension. He works in community development and writes and edits content for the Southwest Region News Service (10,000+ subscribers) for MU Extension. David has also worked on various communication projects following natural disasters in the Ozarks since 2001. David is a 1988 graduate of Drury University and earned his master's degree in communication from Drury in 2001. He has professional experience as a weekly newspaper editor, a fundraiser, a marketing director and in public relations. For his work on this project, David has received several awards from MU Extension.